Yes. Yes it is.

Valentine's Day must be around the corner because BeatThat is getting a lot of love. We have deals for bouquets of flowers and "diamond" earrings hidden in a plastic rose. We have lots of new Deal-Finders (Welcome! Now, back to work!), who have helped BeatThat's (non-existing) heart grow a few sizes. Speaking of not having a heart, we really got overwhelmed with this intense token of affection.

"Baby, I love you so much. Let me show you my love by helping you decide if you want your body stuck in the ground for eternity (or, until 2012) or burnt to a crisp and spread in ocean."

What? Vegan sharks love it.

Now, nevermind that it's free (we know we all love us some free), so you can get away with remembering Valentine's Day AND not spending your tax return. But, it's showing your special someones you're in this for the long-haul. You're sticking with them until they're dead and you're proving it. The Gift of Love allows you to record vital Death Certificate & Obituary statistic information, like how many beers he could consume in an hour or how many times she changed her outfit on any given evening. It allows you to list the location of records, titles, deeds, and financial accounts so you can properly rob your loved one. It also allows you to document military service and employment history, so everyone can see their lack of patriotism and how boring their lives really were.

In a nutshell, the greatest gift we can give is a well-planned death. Downfall: The love is only for the Kansas City Metro area. But, now we know what love is.

I just sent my friend her fourth denim hat in the mail.

While I'm risking our friendship with such thoughtfulness, the point is I paid nothing to send her this thoughtful gift. You might say "nothing" sounds like an accurate price for a denim hat. You're right. The content is not the point. The point is "free."

Since BeatThat's metamorphosis to an all-encompassing, deal-fest, one trend has been very clear: Shoppers love the Land o' the Free. The content of the deal matters very little. It could be exciting, like a Snuggie or a home-delivered meals. Or, it could be a sketchy and stupid, like pregnancy tests or a denim hat. It's not about the internal organs of the deal. It's about the skin. And the skin cost me absolutely nothing.

There's a certain sense of empowerment and victory that comes with acquiring a new item without paying a dime. In fact, I can't help but yell "Freeeeedom!!" like Mel Gibson in Braveheart everytime. Maybe it's the tough Economy. Maybe it's our frugal natures. The reason is less important than the feeling we get when our wallets can just put their feet up and sit this one out.

Sure, you're probably paying a little bit in privacy by submitting your--or, in my case, my friend's--address to random sites for a free massage oil (What?! Where?!). Luckily for us, Gmail sends practically everything to my Some Pretty Annoying Mail folder, and I never have to see a newsletter or survey.

The Freebasers of The Shopping World could have their own show on A&E. It would be on sometime between Intervention and Hoarders. Our homes may be cluttered and our privacy may be a distant memory, but our cupboards are full of samples and we always know when we're ovulating.

Someone better submit a deal for some free wallets soon. We're going to need bigger ones.